BUILDING SUSTAINABLE FOOD SECURITY: THE ROLE OF FISHERY PRODUCT DIVERSIFICATION IN IMPROVING THE BLUE ECONOMY

Siti Aisyah; Ari Limay Trisno Putra; Siska Fitrima Sari; Ira Desmiati; Dicky Rustam; Abdullah Munzir

doi:10.52802/aicp.v1i1.1212

Siti Aisyah Aquatic Resources Management, Faculty of Science. Universitas Nahdlatul Ulama Sumatera Barat
Ari Limay Trisno Putra Informatics Engineering, Faculty of Engineering. Universitas Nahdlatul Ulama Sumatera Barat.
Siska Fitrima Sari Islamic Economics, Faculty of Social Humanities. Universitas Nahdlatul Ulama Sumatera Barat.
Ira Desmiati Islamic Economics, Faculty of Social Humanities. Universitas Nahdlatul Ulama Sumatera Barat
Dicky Rustam Islamic Economics, Faculty of Social Humanities. Universitas Nahdlatul Ulama Sumatera Barat
Abdullah Munzir Aquaculture, Faculty of Aquatic and Marine Sciences. Universitas Bung Hatta

DOI: https://doi.org/10.52802/aicp.v1i1.1212

Keywords: Keywords: Product Diversification; Food Security; Fishery Products; Regression Analysis

Abstract

To overcome the challenges faced by the Processing and Marketing Group of Processed Fish Products in Ulak Karang Utara Village, Padang City, which include the lack of skills and understanding in product diversification and marketing of dried fish, which has an impact on decreasing food security. This research aims to analyze the effect of product diversification, marketing, and community involvement on food security. The method used is linear regression analysis to evaluate the relationship between independent variables (product diversification, marketing, and community involvement) with the dependent variable (food security). The results of the research showed that product diversification had a positive regression coefficient of 0.45, marketing of 0.30, and community involvement of 0.25, all of which showed a significant effect on food security. This confirms that increasing product diversification and better marketing can directly improve food security among POKLAHSAR BALI members. This research is expected to provide insight into the development of more effective strategies in improving food security through community service programs.

Keywords: Product Diversification; Food Security; Fishery Products; Regression Analysis

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