ANALYZING THE CONCEPTS OF CONTEXT AND REGISTER IN YOUTUBE CONTENT TED TALKS : WHY BROKEN HEARTS HURT – AND WHAT HEALS THEM BY YORAM YOVEL
Abstract
This study aims to analyze the role of context and register in the TED (Technology, Entertainment, and Design) titled "Why Broken Hearts Hurt - and What Heals Them" by Yoram Yovell. TED Talks, renowned for their educational and inspirational content, often require a delicate balance between formal presentation and personal engagement. This research employs a descriptive qualitative discourse analysis approach to examine how Yovell utilizes contextual elements and linguistic register to enhance the effectiveness of his communication. The analysis focuses on three main components: the physical setting, participant dynamics, and situational factors influencing the talk. It further investigates the lexical choices, tone, and style employed by Yovell. This study highlights the importance of adapting language and style to fit the context and audience, offering practical insights for speakers and educators aiming to communicate complex ideas effectively.
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