Website-Based Digitalization of Agrotourism in the Community Empowerment Forum of Lambung Bukit Subdistrict

Abstract

Digitalization of Agrotourism in Lambung Bukit Subdistrict, Pauh District, Padang City, as an Effort to Improve Access to Information and Tourism Promotion in Remote Areas. The background of this project stems from the lack of organized information, resulting in insufficient and incomplete data availability. A team from Nahdlatul Ulama University of West Sumatra, in collaboration with the local Community Empowerment Forum, developed a digital-based website as a solution to promote the destination and provide easily accessible information. The method implemented consists of three main stages: socialization, website management training, and evaluation. In the socialization phase, the community was introduced to the importance of a website for tourism promotion. Training was conducted to equip residents with the skills needed to independently manage and update website content, while the evaluation phase aimed to ensure the success and sustainability of the platform managed by the local community. The results showed that the community was able to effectively manage the website, significantly improving the visibility of Lambung Bukit's agrotourism. The digital platform makes it easier for visitors to find information, provide feedback, and facilitates broader promotion, extending beyond the province to international audiences. The conclusion of this study is that website-based digitalization is an effective tool for local economic empowerment. By providing better access to information, this initiative enhances tourism potential and empowers the community to independently and sustainably develop agrotourism.