KAPITALISME DAN KOMODIFIKASI JILBAB SYAR’I DI KALANGAN ARTIS DALAM PERSPEKTIF KARL MARX

Abstract

The trend of Hijrah in Indonesia has made several fashion industries develop rapidly. This is strengthened by artists or public figures who decide to ‘hijrah’, so that their fans will follow. Not a few artists who left the entertainment world have transformed into businessmen of Muslim clothing, headscarves to hijabers on instagram. On the other hand, fulfilling the need for Islamic dress makes it more expensive to follow the development of increasingly diverse fashion models. This consumptive behavior paradigm is caused by a shift and change in the values of capital. This research examines how Karl Marx's approach to historical materialism is related to the proposition that production and distribution are the basis of humans in helping to develop their existence. For him, the process of human life in history is divided into two factors, namely the basis (economic factors) and the superstructure (religion). In principle, Marx emphasized that the economic basis is what will determine the superstructure of society. Marx said religion was like opium. The more people serve their religion, the more they lose themselves. Because man made religion, not religion made man.