DAYA TARIK KUALITAS BRAND QONITA BATIK PEKALONGAN

Safira Salma Sania; Hendri Hermawan Adinugraha

doi:10.52802/amn.v4i2.165

Safira Salma Sania IAIN Pekalongan
Hendri Hermawan Adinugraha IAIN Pekalongan

DOI: https://doi.org/10.52802/amn.v4i2.165

Keywords: Attractiveness, Quality, Brand

Abstract

Facts about developments in industry, which in the city of Pekalongan itself is famous for its Batik and has become a trend in the fashion world. So the purpose of this study is to determine the attractiveness of the products contained in Qonita Batik Pekalongan. One of the famous shopping centers in Pekalongan city and in other cities is Qonita Batik Pekalongan. This research is a qualitative approach research with descriptive mode data type with data collection techniques in this study using interviews, documentation, and observation. Qonita Batik products have their own charm so that users feel satisfied or feel comfortable using these products including quality, design, and brand. The appeal of Qonita Batik products that are used as modern fashion with their traditional characteristics lies in the undoubted quality of the products.

Author Biographies

Safira Salma Sania, IAIN Pekalongan

Dosen

Hendri Hermawan Adinugraha, IAIN Pekalongan

Dosen

References

Dita Putri Anggraeni, S. K. (2016, Agustus). PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS. Jurnal Administrasi Bisnis (JAB), Vol 37 No 1.
Dr. M. Anang Firmansyah, S. M. (2019). Pemasaran Produk dan Merek: Planning dan Strategy. Surabaya: Penerbit Qiara Media.
Hidayat, D. d. (2015). Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Bingka Nayadam Batam. Jurnal Akuntansi, Ekonomi, dan Manajemen Bisnis, Vol 3 No 1.
Kotler, K. (2009). Manajemen Pemasaran. Jakarta: PT Penerbit Erlangga.
M. L. Saraswati, A. P. (2015). PENGARUH DESAIN PRODUK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KAMPUNG BATIK WIRADESA, KABUPATEN PEKALONGAN. Jurnal Ilmu Administrasi Bisnis, Volume 4 Nomor 1.
Marchelyno Sundalangi, S. L. (2014). KUALITAS PRODUK, DAYA TARIK IKLAN, DAN POTONGAN HARGA TERHADAP MINAT BELI KONSUMEN PADA PIZZA HUT MANADO. Jurnal Riset Ekonomi, Manajemen, Bisnis, dan Akuntansi, Vol 2 No 1.
Simatupang, P. (2007). ANALISIS KRITIS TERHADAP PARADIGMA DAN KERANGKA DASAR KEBIJAKAN KETAHANAN PANGAN NASIONAL. Forum Penelitian Agro Ekonomi.
SIYAMSIH, D. (2020). ANALISIS DAYA TARIK PRODUK RABBANI SEBAGAI FASHION DI LEMBAGA PENDIDIKAN AL-AZHAR JAMBI.
Tjiptono. (2019). PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, Vol 4 No 1.
www.qonitabatik.com (27 Agustus 2021)